News Detail

June 30, 2010 - MidWestOne and MindFire ignite hot partnership

One of the largest financial institutions in the region is banking on MindFire Communications to ignite its brand and strike a stronger connection with its customers.

MindFire conducted research for MidWestOne Bank to fully understand the company’s current brand position in order to more effectively refine the MidWestOne brand. Using these insights, we identified the brand position, brand promise and developed a new tagline, “You’re the One.” These elements will be the focus of all the company’s marketing efforts moving forward.  

“We are very proud to be working with the team at MidWestOne. They are a very well-established company in the region and truly understand how a strong brand can help them grow in the years ahead,” said Lynn Manternach, president and co-owner of MindFire.

MidWestOne, which is headquartered in Iowa City, has office locations all across Eastern Iowa. It was recently included for the first time in the Russell 3000 Index, which measures the performance of the 3,000 largest companies listed on a U. S. exchange based on their total equity capitalization.

For more information about MidWestOne, visit www.midwestone.com.