News Detail

April 7, 2010 - Cedar Rapids Opera Theatre chooses MindFire to ignite growth

If you hear bellowing baritones or awe-inspiring sopranos coming from the MindFire office in the near future – fear not! We are not taking up opera as a new hobby (we wouldn’t do that to you). No, we’re probably just doing research on our newest client.

The Cedar Rapids Opera Theatre has hired MindFire to conduct brand research to focus their brand and implement a marketing program. The goal is to reintroduce the organization to the community and increase awareness.

“We are very proud to be working with the Opera Theatre,” said Lynn Manternach, president and co-owner of MindFire Communications. “The research we will be working on will really help them position themselves in the marketplace and develop the marketing tactics that will allow them to connect with more opera lovers across Eastern Iowa.”

Founded in 1998, by Daniel Kleinknecht, the Cedar Rapids Opera Theatre presents 2 to 3 operas each season.

For more information, visit www.cr-opera.org.