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March 4, 2009 - MindFire Communications heats up sales for i wireless by 30 percent

An i wireless advertising campaign created by MindFire Communications has led to a sizzling increase in sales for the provider of wireless cell phone services.

The campaign was designed to help boost sales for the company’s MEGAtalk product, a pay-in-advance plan that lets customers talk, surf the internet, or text as much as they want without worrying about high bills.

MindFire developed a multimedia campaign filled with energy and personality. It included TV, print, in-store materials and outdoor billboards.

“We really wanted to generate some excitement and inject some personality and fun into the materials in order to get people’s attention,” said Mike Smith, creative arsonist. “Our goal in everything we do is to get results for our clients, and we’re thrilled that i wireless saw a 30 percent increase in sales once they began running the new campaign.”

Founded in 1997 and headquartered in Urbandale, Iowa, i wireless is a partnership between T-Mobile USA and Iowa Network Services. The company has more than 250 full-service company stores and authorized dealers across Iowa and western Illinois offering customers the largest regional and nationwide coverage on the most advanced all digital GSM voice and data network.